Peter Downey


Peter has had a very wide experience in business over a long period of time. He entered the tourism industry in 2006 after he retired from his contracting business and renovated ‘Riverside Paradise’ on the banks of the River Shannon in south east Galway. That same year, Peter joined the ISCF as a member and has learned so much through networking with like-minded people. Peter has been an active member on many committees and has chaired a number of them, both in business and within his local community in Blanchardstown, Dublin where he lives.

In his second year as Chairman, Peter’s aim has been to strengthen the structures of the Federation to be a more proactive representative and lobbying organisation for all ISCF members nationwide. This has been reinforced by ISCF’s membership of ITIC and EHHA

Peter will be giving the Chairperson’s Address on the panel for Self Catering Tourism Landscape.

Tara Kerry


Jacinta Doolan

Managing Director, Trident Holiday Homes

Carlos Villaro Lassen

Secretary General

Carlos is the Secretary General of the European Holiday Home Association (EHHA) working intensely in the holiday home industry to create a greater understanding among politicians, decision makers and the public of the industry’s contribution and importance as well as to provide the best conditions for the companies and tourists in the sector. With a Master in Economics from the University of Copenhagen and also working as the director of the Danish Holiday Home Association, Carlos’ aim is to unify the short term rental industry internationally.

Carlos will be giving an overview of European holiday rental accommodation industry, ‘Stronger Together’

Denise Fay


Denise Fay is an award-winning author, TEDx speaker and international marketing communications advisor. Having had a successful corporate career with multi-nationals and Fortune 500 Sabre Inc, she set up her award-winning marketing agency in 2006. Achieve Marketing is a marketing communications agency that helps professional service businesses stand out from a saturated market and connect with clients for life.

Focusing on your market, message, media, metrics and the words you use, you will gain clarity, confidence and a way to communicate with your ideal audience.

By using the services of Achieve Marketing, companies of all sizes save precious time and money on their marketing and send out the right message to the right client base.

Denise will be speaking about ‘The Trilogy of Successful Marketing – your message, your market and your media channels’.

Gerry Doody

Dolmen Insurance Brokers

Gerry Doody

Commercial Account Manager  at Dolmen Insurance Brokers Ltd

Gerry Doody started his career in 1985  and he is  professional sales manager offering friendly, personal and single point of service with over 30 years’ experience within the Industry and joined Dolmen in 2005 as Commercial Account manager

The topic to be covered will be ‘Using you holiday home as a pension’

Duane Byrne

Business in China

A highly experienced Marketing & Business Development Professional, Duane is the founder of – Ireland’s only specialist Chinese marketing agency and publishing agency with a team of Irish and Chinese staff.   Duane also runs full service marketing agency providing Irish businesses with branding, design, web development, SEO, video production and a complete range of online and offline marketing, PR and advertising services. provides an extensive range of services to help businesses and organisations in the Irish Tourism, Hospitality & Retail sectors to better understand, target and do business with China and Chinese inbound tourists.

Amie Wilde

Amie has worked at for more than 5 years with over 7 years’ experience in the Travel Industry.   In her current role in the Product Team, she is responsible for  supporting product development and enhancement for Ireland.   Working closely with the Area and Regional Managers in Ireland, Amie  monitors current and projected performance and reviews and analyses the property portfolio working closely with the sales and marketing teams.   She will speak about how can help holiday home owners maximise occupancy and income as well as staying ahead of the game in terms of product quality and property attributes to meet customer expectations. is in the business of promoting holiday cottages for over 30 years and represent 21,000 independently vetted holiday properties, across UK, France, Ireland and Italy.

Gavin Gray

Gavin is Senior Manager of EMEA Strategic Accounts for HomeAway, and Expedia Group company based in London.  Gavin has spent more than 4 ½ years at HomeAway growing the property manager sector of HomeAway’s business in Europe particularly with integrated partners, driving their online booking performance with a focus on optimisation of accounts to improve their online conversion.

HomeAway is a world leader in the holiday rental industry, the place to book cottages, villas, apartments and holiday houses with more than two million places to stay in 190 countries..

Gavin’s background in tourism extends to more than 10 years in the online accommodation space in the UK and several years in a range of tourism management roles in tourism attractions, regional tourism organisations, duty free retail and consulting in his native New Zealand.

Gavin will join the panel on ‘Getting the most from your rental property’

Robert Kennedy


Robert is Managing Director of SuperControl, the online booking and management system used by self-catering accommodation and businesses in the UK and in more than 40 countries worldwide. He has an entrepreneurial background. After taking on three family-run holiday cottages when he left university, Robert invested in the properties and built a website and marketing strategy to progress from agency-managed to a privately managed business achieving 90% occupancy within three years. Robert went on to start SuperWebs web design and digital marketing agency in 1999 before launching SuperControl in 2007 to a UK holiday rentals market hungry for a specialist property management system.

Today, SuperControl has more than 1,600 customers, including the owners and property managers of more than 27,000 cottages, villas, caravan parks, glampsites, canal boats, yurts, campervans and more. SuperControl continues to grow and has a technical office in Poland supporting its Castle Douglas-based head office.

Involved in the holiday rental industry since 1998, Robert is a long-term committee member of the Association of Scotland’s Self-Caterers, an industry engagement adviser to VisitScotland and an active participant in the Vacation Rental Managers Association and European Holiday Homes Association.

Robert will be speaking about the importance of reviews and customer feedback